Case Study: Red Bull achieves $6.2M in working capital unlocked with HighRadius

Red Bull unlocks $6.2M in working capital with HighRadius

Red Bull, a global energy drink and media company, faced significant challenges in its finance operations due to manual, paper-based processes. Managing payments from over 10,000 independent stores resulted in delayed cash application, inefficient collections, and a high volume of unresolved deductions, which locked up $6.2 million in working capital. To address this, they partnered with HighRadius to implement its AI-powered Order-to-Cash platform.

HighRadius automated Red Bull's cash application, collections, and deductions management. The solution moved 84,000+ customers to electronic payments and achieved 96% straight-through cash application processing. This modernization unlocked the $6.2 million in working capital, recovered $7.5 million annually in invalid claims, and resolved deductions 17 days faster. HighRadius enabled a complete shift to a data-driven operation for Red Bull.

Red Bull