Case Study: The Hershey Company achieves 70% reduction in manual Kroger deductions with HighRadius Deduction Cloud

How Hershey’s managed to leverage 70% reduction in the number of manual deductions they got

The Hershey Company, a global food‑processing leader, was overwhelmed by a surge in trade deductions — receiving 42,225 in 2019 and roughly 12,000 in a single week — which strained analyst capacity and reduced productivity. To address this, Hershey partnered with HighRadius and implemented the HighRadius Deduction Cloud to automate and centralize deduction handling.

HighRadius deployed its Deduction Cloud capabilities — including claims and POD aggregation, an AI dispute‑validity predictor, and collaborative workflow with automated correspondence — to auto‑capture backups, auto‑match credits, and accelerate resolutions. As a result, HighRadius helped Hershey achieve a 70% reduction in Kroger deductions requiring manual effort, a 40% reduction in concentrated open deduction dollar value, and auto‑matching for 48% of long‑tail customers, significantly improving productivity and turnaround time.

The Hershey Company

Angela Stewart

Manager, OTC Deductions, Global Business Services