Case Study: American Greetings achieves 96% item-level cash application and 50% reduction in manual processing with HighRadius

American Greetings Digital Switch Driving E-Adoption Within The End Users

American Greetings, a long-established creator and manufacturer of greeting cards and related products, faced a heavily manual receivables process—nearly 12 million invoices a year, roughly 4,800 checks monthly, 77% of payments by check, lost invoices, non‑standard remittances, and no customer payment portal—which made driving e-adoption and timely cash application difficult. To address this, American Greetings engaged HighRadius and its Cash Application Cloud and EIPP Cloud to modernize invoice presentment and payments and improve end-user experience.

HighRadius implemented its Cash Application Cloud and EIPP Cloud, introducing AI-driven remittance matching, a customer self-service portal for invoice viewing and payments, and same-day cash application. The results included a 96% item-level hit rate (99% for checks), a 50% decrease in manual payment processing, 40% targeted end‑user EIPP adoption within one year, faster cash application (from 2–4 days to same day), and improved team productivity and lower paper/courier costs.

American Greetings

Lauren Kennedy

Senior Manager, Retailer Financial Services