Case Study: The Edgewater achieves 54% more direct bookings with Highly Persuasive

The Edgewater boosts direct bookings 54% with Highly Persuasive

The Edgewater, a premium independent hotel in Madison, USA, was heavily dependent on online travel agencies (OTAs), which eroded its margins through high commissions. The hotel partnered with Highly Persuasive to solve this challenge, as its own website was failing to inspire the booking confidence needed to capture direct reservations from both new and loyal guests.

Highly Persuasive implemented a comprehensive solution including a conversion-optimized website redesign, a targeted social media strategy, and direct response advertising. This approach significantly improved the hotel's trust architecture and brand storytelling. The vendor's work resulted in a 54% increase in direct bookings within six months, structurally reducing OTA dependency and increasing the hotel's control over its revenue and margins.

The Edgewater