Case Study: I-Search achieves a minimal, cross-platform brand identity with Highly Persuasive

I Search - Customer Case Study

I-Search, an internet search engine based in Yangon, Myanmar, needed a logo mark that would be minimal and work seamlessly across devices and formats. Highly Persuasive was brought in to design a brand mark that could translate cleanly to tablet, phone, laptop, and desktop use.

Highly Persuasive created a simple, versatile logo identity for I-Search with the “ISEARCH” mark and the tagline “It’s easier now!” The result was a clean visual system designed for strong cross-platform recognition, though the case study does not include any specific measurable impact.

I Search