Case Study: The Edgewater boosts direct bookings and occupancy with Highly Persuasive

Historic Boutique Hotel Sees 54% Increase in Direct Bookings On Website

Highly Persuasive worked with The Edgewater, an iconic waterfront boutique hotel in Madison, Wisconsin, to modernize its digital presence and expand awareness beyond its local market. While the hotel was well known in Madison for dining, events, and meetings, its website and social media did not fully reflect the property’s historic brand, and it needed to attract new audiences such as families, couples, business travelers, and weekend guests without alienating existing customers.

Highly Persuasive delivered a conversion-focused website redesign, social media strategy, and targeted direct response advertising to showcase The Edgewater’s story, amenities, and event offerings. The campaign drove strong measurable results in the first three months, including a 639% increase in social followers, 1.9 million+ impressions, 9,500+ social stories created, a 34% increase in occupancy, a 54% increase in direct bookings, and a 71% increase in organic search traffic.

The Edgewater

Robert Caston

Director Of Sales & Revenue Development