Highly Persuasive
32 Case Studies
A Highly Persuasive Case Study
GGI Myanmar, a family-owned premium hardwood manufacturer and contractor based in Yangon, wanted to expand beyond its strong local market into new regions across Southeast Asia, Europe, the Middle East, Australia, and the US. Faced with larger competitors and price pressure, the company turned to Highly Persuasive for a PPC advertising strategy and website improvements that would generate more high-value residential, commercial, and export inquiries.
Highly Persuasive built a conversion-focused campaign with narrowly targeted pay per click advertising, strategic negative keywords, and optimized website/landing pages designed to drive quote requests. In the first two months, the campaign increased qualified monthly leads from 2 to 37, delivered a 1,750% lift in leads, a 3.6% inquiry conversion rate, a 5.79% conversion rate from inquiries to paying clients, and a 3,733% return on ad spend.