Case Study: Leonlite creates a warm, memorable first commercial with Highline Studios

Leonlite launches its first :30 commercial in 6k with Highline Studios

Leonlite needed to create its first 30-second commercial to reinforce its brand identity and connect with its audience in a relatable way. The challenge was to produce a memorable and impactful video that would drive business results. To meet this goal, they partnered with vendor Highline Studios for creative concept development and video production services.

Highline Studios developed two script concepts, with the client choosing a sentimental approach focused on family. The vendor handled casting, location scouting, and production design, ultimately shooting the spot with a Sony Venice camera to expertly capture the night-time landscape lighting that was central to the story. Highline's close collaboration with Leonlite's executives ensured the final commercial achieved the desired warm and dependable tone, successfully delivering a impactful brand message.

Leonlite