Case Study: Freestyle Snacks improves product and packaging insights with Highlights

Product Optimization Testing for Freestyle Snacks

Freestyle Snacks, an emerging brand, approached vendor Highlights to conduct product optimization testing for their initial release of Snackable Olives. Their challenge was to understand consumer reactions to the taste, flavors, and packaging of their new product line.

Highlights implemented an agile in-home test by shipping three flavors to a curated segment of 100 "better for you" snack purchasers in their community. This solution provided Freestyle Snacks with immediate, actionable feedback, resulting in a 92% completion rate and insights that allowed them to make product improvements. Highlights delivered instant access to results, including sensory insights, purchase intent data, and valuable benchmark information for the category.

Freestyle Snacks