Case Study: King’s Hawaiian optimizes new product line decisions with Highlights

Product & Line Optimization for King’s Hawaiian

King’s Hawaiian, a dominant player in the bakery space, faced the challenge of optimizing its new product pipeline. The company needed to understand consumer reactions to potential product extensions, prioritize its innovation roadmap, and assess brand fit and consumption occasions among both loyal and new customers. They partnered with Highlights for agile in-home product testing to gather these key sensory and usage insights.

Highlights implemented a rapid solution by shipping products to a curated national audience for in-home testing. The vendor delivered initial data in just four days with a 94% survey completion rate, providing both quantitative and qualitative feedback. The results enabled King’s Hawaiian to revise its product line roadmap in less than two weeks, making quicker and more cost-efficient innovation decisions based on the findings from Highlights.

King’s Hawaiian

Jennifer Norris

Sr Manager, Consumer Insights