Case Study: Pilot Pens achieves faster product insights and clearer pen differentiation with Highlights

Pilot Pens - Customer Case Study

The established brand Pilot Pens engaged Highlights to understand its product's performance across several key use cases and to identify its most unique consumer benefits. The challenge was to determine points of superiority to leverage in both consumer marketing and trade materials.

Highlights implemented an agile in-home testing solution, shipping products to a targeted demographic and achieving a 90% survey completion rate. In less than ten days, Highlights delivered a live dashboard with data-driven insights, providing Pilot Pens with a clear understanding of key consumer drivers, product performance across different paper types, and the most appealing product features for marketing.

Pilot Pens