Case Study: Explorer Cold Brew refines messaging and optimizes its website with Highlights

Messaging Refinement and Website Optimization for Explorer Cold Brew

Explorer Cold Brew, an emerging brand in the beverage category, partnered with Highlights to test the positioning of its single-serve cold brew and better understand the consumer purchasing journey on its website. The team sought to gauge interest for potential new product innovations.

Highlights packed and shipped 4 SKUs of the product to a national sample of 324 consumers. In less than 10 days, Explorer received comprehensive feedback. The results, delivered via a live dashboard, provided insights into key drivers of interest and resonant messaging, allowing the company to refine its branding and optimize its online purchasing experience for its target audience.

Explorer Cold Brew

Cason

Founder and CEO