Case Study: LOLA accelerates packaging research and insight-to-action with Highlight’s concept testing platform

Lola gets insights in 7 days with Highlights

The customer, Lola, a consumer goods brand, faced the challenge of gathering consumer feedback to support its push from direct-to-consumer sales into retail. They needed reliable research on new packaging concepts to guide this important expansion. To achieve this, they utilized the concept testing platform and tools from vendor Highlights.

Highlights implemented its solution by conducting a rapid research program, delivering both quantitative and qualitative feedback in just seven days. The platform's AI summaries were particularly valuable, significantly cutting down the time required to move from raw insight to actionable decisions. This allowed Lola to quickly understand consumer preferences and confidently advance their retail strategy.

Lola