Case Study: Bare Hands refines product packaging and formula with Highlight's agile in-home testing

Line Extension & Performance Testing forBare Hands

Highlight, a provider of product testing services, worked with Bare Hands, an emerging personal care brand. The challenge was to test the efficacy and brand positioning of Bare Hands' new natural nail and footcare products ahead of a launch to understand consumer interaction and refine the positioning.

The solution from Highlight involved rapidly shipping product samples for agile in-home testing with targeted users. This process delivered comprehensive feedback in under 10 days, providing both qualitative and quantitative insights. As a result, Bare Hands was able to refine its product formula and packaging to better cater to its target audience based on the data and verbatims collected by Highlight.

Bare Hands