Case Study: King’s Hawaiian achieves faster, more confident product decisions with Highlight’s IHUT platform

King’s Hawaiian achieves 94% completion in under 2 weeks with Highlights

King's Hawaiian needed a partner to make quicker and more cost-efficient, yet well-informed, decisions for optimizing its product pipeline. The company turned to Highlight and its IHUT platform for in-home usage testing to gather authentic consumer feedback.

Highlight managed the entire process, including recruitment and product distribution to 180 nationwide households. The solution delivered a 94% completion rate and provided actionable insights in under two weeks. These real-world results revealed authentic reactions that lab settings could not replicate, enabling precise pre-launch tweaks and delivering direction on formulation, brand fit, and pricing for King's Hawaiian.

King’s Hawaiian