Case Study: King’s Hawaiian accelerates product development with Highlight

King’s Hawaiian accelerates product testing with Highlights in 4 days

King’s Hawaiian, a bakery company, needed to accelerate its product development process and make quicker, more cost-efficient decisions for a line extension. They partnered with the sensory evaluation platform Highlight to gather rapid and reliable consumer feedback on taste and sensory attributes before committing to a full production launch.

Highlight implemented its in-home sensory testing solution, shipping products to a diverse, pre-screened panel of consumers across the nation. The solution delivered a 94% completion rate on 180 units tested and provided live, actionable consumer data just four days after shipment. This enabled King’s Hawaiian to optimize its product pre-launch, resulting in lower research costs, faster decision-making, and accelerated development.

King’s Hawaiian