Case Study: Journ Beauty refines pre-launch tinted eye serum with Highlights

Journ Beauty - Customer Case Study

Journ Beauty, an emerging beauty brand, came to Highlights to gather pre-launch insights on their new tinted eye serum. Their challenge was to get feedback on the product's texture, feel, and aesthetic performance across a variety of target consumer groups before its official launch.

Highlights packed and shipped two SKUs to a targeted nationwide audience, who used the product and completed a survey. The solution delivered a 90% survey completion rate and initial data in just three days. This allowed the Journ team to quickly adjust their formula and positioning based on consumer language and usage data, accelerating their path to market.

Journ Beauty

Sara

CEO and Founder