Case Study: Freestyle Snacks validates a new product concept with Highlight

Freestyle Snacks validates a new product concept with Highlights in 1 day

Freestyle Snacks, a snack food company, needed to validate a new product concept. They partnered with Highlights, using its audience profiling and product testing service to gather rapid consumer feedback.

Highlights implemented its solution by shipping product samples to 100 of its vetted testers and managing the subsequent feedback collection. This process delivered results within one day of product receipt, achieving a 92% survey completion rate. The insights provided actionable improvements for the product's formula and packaging, and the data helped Freestyle Snacks strengthen its presentations to retailers.

Freestyle Snacks