Case Study: Freestyle Snacks improves packaging testing and shelf appeal with Highlights

Freestyle Snacks achieves 92% packaging test completion with Highlights

Freestyle Snacks, a better-for-you snack company, partnered with the vendor Highlights to conduct packaging and product optimization testing. Their challenge was to gain reliable consumer insight on their packaging's durability, usability, and shelf appeal before a retail expansion, needing to validate design elements and catch potential issues prior to a full-scale launch.

Highlights implemented its in-home usage testing service, shipping samples to 100 product testers to gather feedback under real-world conditions. The solution provided Freestyle Snacks with rich qualitative data and location-specific insights, achieving a 92% completion rate. This data directly informed the company's retail expansion strategy and helped create compelling benchmarks for retailer presentations.

Freestyle Snacks