Case Study: Country Luau achieves a successful pre-launch product test with Highlight

Country Luau reaches 120 testers in under 24 hours with Highlights

Country Luau, a canned cocktail brand, partnered with Highlights to tackle the challenge of effectively positioning its new product line in a crowded market. They needed to understand how to resonate with their target audience to ensure a successful launch.

Highlights implemented a digital survey solution, recruiting 120 targeted consumers in under 24 hours to assess packaging concepts and flavors. The results provided Country Luau with actionable direction, eliminating decision fatigue. The data revealed clear purchase drivers, empowered targeted marketing, and confirmed that their ideal price point was achievable. This gave Country Luau the confidence to move forward with their launch.

Country Luau