Case Study: Country Luau accelerates product concept testing with Highlights

Country Luau - Customer Case Study

Highlights provided concept testing services for Country Luau, an emerging brand in the canned cocktail category. The customer’s challenge was to gather consumer insights on their branding, pricing, and beverage flavors before launching their product, specifically wanting to understand product appeal among younger consumers in the southern U.S. who enjoy country music.

The solution from Highlights was a targeted, productless survey deployed to 120 matched consumers. In less than 48 hours, Highlights delivered a live dashboard with robust quantitative and qualitative data on four SKUs, which enabled Country Luau to make tactical decisions on flavor names, packaging design, and pricing for their upcoming launch.

Country Luau

Adam

Founder