Case Study: LeadEngage grows to 300 customers with HighLevel

A HighLevel Case Study

Preview of the LeadEngage Case Study

LeadEngage grows to 300 customers and $375K with HighLevel

LeadEngage, a SaaS business founded by Wade Lester, faced the challenge of creating predictable revenue without a technical background. As a real estate agent, Wade relied on Follow Up Boss, a CRM that lacked automated outbound texting, creating a significant gap for its users. He needed a solution that would integrate with this existing platform without requiring him to learn how to code.

Using HighLevel's SaaS Mode and API integrations, Wade built LeadEngage as middleware to connect Follow Up Boss with HighLevel's advanced texting, automation, and AI features. This solution allowed agents to keep their preferred CRM while gaining the functionality they needed. The results for HighLevel were substantial, with LeadEngage growing to nearly 300 paying customers and achieving $375K in gross revenue with zero advertising spend.


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