Case Study: Business Done Better scales to 200 clients with HighLevel

Business Done Better scales to 200 clients with HighLevel

Business Done Better, a company serving coaches, faced the challenge of scaling its operations without a trusted technical platform or a formal marketing engine. Founder Rebecca Sunnen Kallaus was initially hesitant to use HighLevel's SaaS and automation tools due to early platform instability and a lack of technical background, and her business grew solely through word-of-mouth in a niche she did not originally choose.

The solution was implemented using HighLevel's SaaS Mode and pre-built snapshots to create a standardized, automated client journey for every new customer. This operations-first approach allowed Business Done Better to offer three interlocking service arms built on the platform. The results were significant, with the team growing to 25 people and the business scaling to nearly 200 clients, achieving a 95.5% year-over-year increase in net volume with zero paid advertising.

Business Done Better