Case Study: Thrivent Financial helps students avoid college debt with Highland

Thrivent reaches 30,000 student users with Highland, surpassing goals by 400%

Thrivent Financial, a Fortune 500 financial services firm, wanted to connect with a younger demographic to create lifetime members for its products. Their challenge was to reach teenagers and young adults with a digital platform that would help students plan for and pay for college without taking on excessive debt.

Highland developed a digital product using Jobs to be Done research methods to understand user needs and deliver timely guidance. After launching an MVP within three months, the solution significantly surpassed goals. The platform achieved over 30,000 student users, exceeding Thrivent’s initial adoption targets by 400%.

Thrivent Financial