Case Study: Seminary Now launches a digital learning subscription with Highland

Seminary Now launches digital learning subscription with Highland, reaching 25,000 students

Seminary Now, a theological learning initiative formed by multiple seminaries including Northern Seminary, faced the challenge of shrinking enrollment and the need to sustainably reach older, less mobile students while creating new recurring revenue streams. They partnered with Highland to explore and develop a new digital product to address this.

Highland designed and launched the Seminary Now subscription-based platform using co-creative methods and a rapid 90-day iteration process. The solution focused on a video service model that fit into students' lives. This resulted in over 25,000 students reached and over $5 million in grant money raised, positioning the platform for significant growth and impact.

Seminary Now