Case Study: PlayMonster engages buyers and boosts sales with Highland's digital trade show experience

PlayMonster launches a digital trade show experience in less than 2 months with Highland

PlayMonster, a toy and game company, faced the challenge of standing out at digital trade shows during the 2020 pandemic after their traditional in-person booths were no longer viable. They partnered with vendor Highland to create a new digital sales experience that would engage buyers over Zoom calls and replicate their previous trade show success.

Highland designed and built a virtual showroom with a focus on impactful visuals and animations, delivering a solid MVP in under two months. The solution exceeded expectations, with key buyers engaging with the virtual experience for twice as long as projected, leading to highly successful sales presentations for PlayMonster.

PlayMonster