Case Study: Creative Group expands into a new market with Highland

Creative Group enters a $1B market with Highland

Creative Group, a corporate travel and events company, engaged Highland to help them expand into a new market by creating a distinctive digital incentives platform. Their challenge was to enter a space dominated by large incumbents with complex software, seeking growth through a new synergistic offering that could compete without matching the breadth of existing features.

Highland designed and launched a user-centric platform that prioritized the needs of the program participants over the buyers, a key differentiator from established providers. The solution, developed in just over a year, allowed Creative Group to capture significant market share and generate critical new revenue during the pandemic when their core travel and event business was paused.

Creative Group