Case Study: Dow Chemicals Company sharpens design thinking with Highland

Advancing design thinking at an established organization

Dow Chemicals Company worked with Highland to strengthen the design thinking skills of its Saudi Arabia Marketplace Center team. The company also wanted the training to help examine its own customer journey in the Saudi context.

Highland led the team through a shortened Google Design Sprint over two days, covering problem framing, subject matter expert interviews, lightning demos, and prototype sketching. By the end of the 48-hour session, the Dow team had three ideas to test and a strategy for prototyping them.

Dow Chemicals Company

Abdulilah Alqahtani

Dow