Case Study: American Academy of Orthopaedic Surgeons achieves scalable member growth with Highland

AAOS creates an 18-month Bridge Experience with Highland to boost early-career retention

The American Academy of Orthopaedic Surgeons (AAOS) faced a challenge with declining engagement and retention among early-career members transitioning from residency into practice. To address this, AAOS partnered with vendor Highland to explore the barriers affecting this critical segment and to co-create a new experience model.

Highland designed and implemented a tailored "Bridge Experience" for AAOS, an 18-month program that provided curated content and support to meet members' emotional and professional needs during their career transition. This solution successfully increased member engagement in a pilot program, fostering greater loyalty and providing AAOS with a scalable, member-first path to long-term membership growth.

American Academy of Orthopaedic Surgeons (aaos)