Case Study: JCB boosts global machine enquiries with Higher Ground UX and CRO consulting

JCB increases new machine enquiries 66% with Higher Ground

JCB, a global manufacturer of construction equipment, needed to improve its complex international website to help customers find and enquire about over 500 products. They engaged the vendor Higher Ground for UX and CRO consulting to redesign the site with a focus on improving conversion paths while integrating with their legacy systems and Sitecore content management framework.

Higher Ground conducted extensive user research and designed a new responsive website framework with wireframes and interactive prototypes. This solution balanced JCB's brand with practical product discovery and clearer enquiry routes. As a result, JCB recorded a 66% increase in total new machine enquiries and a 300% increase in large excavator enquiries within the first three months.

JCB