Case Study: Charles Wilson boosts plant hire enquiries with Higher Ground UX/CRO redesign

Charles Wilson boosts enquiries with 12-page UX redesign from Higher Ground

The customer, Charles Wilson, a UK-based plant hire company, faced the challenge of improving their website's user experience and conversion rates. They partnered with the vendor, Higher Ground, for a comprehensive UX and CRO-focused redesign to generate more leads and sales from their online presence.

Higher Ground implemented a full UX and UI redesign, creating a modern design system with 12 optimized page templates. A key solution was a faux-ecommerce basket that allowed users to book machinery hire in two clicks, simplifying navigation and making it a direct lead generation function. This resulted in higher conversion rates, more homepage interaction, and an increased number of visitors converting into enquiries for Charles Wilson.

Charles Wilson