Case Study: Tangle Teezer future-proofs its ecommerce growth with HighCohesion

HighCohesion helped iconic British brand Tangle Teezer future-proof its product

Tangle Teezer, an iconic British haircare brand, was selling in over 70 countries but lacked large-scale customer engagement. To support its growth ambitions and strengthen its direct-to-consumer channels, the company needed to migrate from Shopware to Shopify Plus and integrate it with its Microsoft Dynamics 365 Business Central ERP (formerly Navision). The vendor HighCohesion was called in to execute this integration project.

Working alongside a Shopify agency, HighCohesion implemented integrations for Tangle Teezer's UK and US stores to ensure accurate, real-time inventory management and streamlined order processing. This solution saved staff valuable time and provided the flexibility to adapt data flows as business needs evolved. The results for the customer included a 61% reduction in out-of-stock items being purchased. HighCohesion's ongoing support and powerful control panel have future-proofed the brand, putting it in a strong position to scale.

Tangle Teezer

Tim Ager

Head of IT