Case Study: Cou Cou Intimates achieves seamless U.S. 3PL integration with HighCohesion

Cou Cou Intimates wanted to better serve U.S. customers and reduce the impact of tariff changes HighCohesion delivered

Cou Cou Intimates, a London-based underwear and loungewear brand, faced operational challenges due to growing U.S. demand and the threat of changing tariff and De Minimis rules. With only a UK-based 3PL, they needed a reliable U.S. fulfillment partner and a fully integrated system to avoid manual work and shipping delays. They partnered with HighCohesion to solve this integration challenge.

HighCohesion delivered a real-time integration between Cou Cou Intimates' Shopify store and their new U.S. 3PL, NRI. The solution synced all order, shipment, and inventory data instantly and reliably, enabling a launch with zero disruption. The results included a 30-70% reduction in duty costs, a future-ready infrastructure for international expansion, and a seamless customer experience for U.S. shoppers.

Cou Cou Intimates

Meg McDonald

Buying & Operations Director