Case Study: Landmark 24 Homes improves buyer confidence and boosts option sales with Higharc

How Greyson Miller Digitally Transformed Landmark 24 Homes’ Buyer Experience

Landmark 24 Homes, a local private home builder, faced a problem where its potential buyers were burdened by the complexity of choosing and visualizing home design options, leading to frustration, confusion, and operational inefficiencies. Partnering with vendor Higharc, the company sought to digitally transform its buyer experience to simplify this complexity and empower customers to make confident decisions.

The solution was the implementation of Higharc Showroom, an interactive tool embedded directly into the Landmark 24 website. This allowed buyers to personalize home designs in real-time with community-specific options and see instant visual feedback. For Higharc, the results were significant: the website became a 24/7 digital model home that reduced sales appointment cycles, accelerated conversions, and drove higher revenue from premium option selections. It also created operational alignment by automatically syncing buyer choices to sales and construction teams.

Landmark 24 Homes

Greyson Miller

Marketing Manager