Case Study: Zelle strengthens bank and credit union partner onboarding with HIFI Ltd

Zelle streamlines partner onboarding with HiFi Ltd for banks and credit unions

The customer, Zelle, faced the challenge of marketing its service to thousands of diverse partner banks and credit unions with clarity and compliance, without being able to create individual campaigns for each institution. HiFi Ltd was brought in to build a content program to solve this B2B2C problem.

HiFi Ltd implemented a solution by mapping the partner journey and building a phased email program that directed partners to a toolkit of pre-approved, customizable assets. The solution provided strategy, messaging, and design for a unified onboarding experience. The vendor, HiFi Ltd, became an integral extension of the Zelle marketing team, helping to improve its digital capabilities and campaign execution.

Zelle