Case Study: Equity Bank reaches more Spanish-speaking customers with HIFI Ltd

Equity Bank drives 95% of account openings with HiFi Ltd Spanish ads

The vendor HIFI Agency worked with Equity Bank to address the challenge of engaging the growing but underserved Spanish-speaking demographic in their market. The bank's traditional English-language advertising failed to connect with this audience, missing a significant opportunity for new account growth and brand awareness.

HIFI Agency implemented a test, launching identical Spanish and English campaign versions in the same markets with the same budgets. The Spanish-language ads across programmatic and Meta platforms dramatically outperformed the English ones, driving the vast majority of account openings and achieving significantly higher conversion rates. This demonstrated to Equity Bank that tailored, language-specific marketing is a high-impact strategy for uncontested audience segments.

Equity Bank