Case Study: Equity Bank and Brilliant Bank achieve $150 million in new deposits with HiFi Ltd

Equity Bank and Brilliant Bank drives $150 million in new deposits with HiFi Ltd

The customer, Brilliant Bank (a division of Equity Bank), had a dormant online-only charter that lacked a real brand and needed to be transformed into a deposit engine. Their challenge was to build a national brand and acquire deposits at a defensible cost while competing against larger players with bigger budgets. They engaged vendor HIFI Agency for a fully integrated financial marketing program.

HIFI Agency implemented a concentrated media strategy using high-intent audiences, a disciplined media mix, and a conversion-optimized website. Their solution included market research, creative campaign development, programmatic and search advertising, and niche media buying, all while incorporating advertising fraud prevention and ensuring CRA compliance. As a result, HIFI helped Brilliant Bank acquire 2,000 new customer relationships and over $150 million in new deposits with an average balance of $100,000 and a media spend of just .46% per dollar acquired.

Equity Bank and Brilliant Bank