Case Study: The Home Depot attracts 80,000 new store associates with Hierarchy, Inc.

The Home Depot recruits 80,000 store associates with Hierarchy, Inc

The Home Depot faced the challenge of recruiting 80,000 new store associates for a nationwide Spring campaign while needing to effectively communicate its values. Hierarchy, Inc partnered with them to develop a comprehensive talent acquisition strategy.

Hierarchy, Inc implemented a solution centered on the "Built To Bring It" rallying cry and a robust social media campaign. A key tactic was a dark social strategy focusing on private messaging and closed groups to reach candidates personally. This comprehensive strategy successfully attracted and converted a sizable pool of qualified candidates aligned with the company's culture.

The Home Depot