Case Study: Culver’s drives 2.5M additional store visits with Hiebing

Culver’s drives 2.5M additional store visits with Hiebing

The customer Culver's, a restaurant chain, faced the challenge of competing against larger competitors as it expanded beyond the Midwest. Partnering with the vendor Hiebing, the goal was to find a scrappier and smarter way to build on their existing "Welcome To Delicious" brand campaign to drive growth.

Hiebing's solution was to leverage Culver's proud Wisconsin roots with a new "From Wisconsin With Love" brand idea, which was rolled out across national TV and a food truck tour. This strategy, implemented by Hiebing, drove significant results including 2.5 million additional store visits and a 6.8% increase in same-store sales within the first year.

Culver’s