Case Study: Blain’s Farm & Fleet boosts brand awareness with Hiebing’s Be An Original campaign

Blain’s Farm & Fleet boosts brand awareness 4% with Hiebing

The customer, Blain’s Farm & Fleet, faced the challenge of broadening its appeal beyond its perception as a farm store in a competitive retail environment. The goal was to shift perceptions and reveal the full potential of its offerings. Hiebing was the vendor engaged to address this challenge.

Hiebing developed the "Be An Original" platform to celebrate the independent spirit of Midwestern shoppers, positioning Blain's as a store that champions ingenuity. This solution successfully reframed the brand, resulting in a 4% year-over-year growth in total brand awareness for the customer.

Blain’s Farm & Fleet