Case Study: Bitbloom achieves clearer brand architecture and stronger messaging with Hide the Shark

Bitbloom streamlines brand architecture with Hide the Shark

Bitbloom, an acclaimed renewable software company, faced challenges with tangled brand architecture, technical information overload, and a fractured visual narrative. To address this, they engaged the brand strategy agency Hide the Shark to apply its Storyline process.

Hide the Shark's solution involved clarifying Bitbloom’s brand architecture and product names, creating a versatile core proposition, and integrating new messaging with a tone-of-voice guide. This was followed by a complete visual ID rebrand. The client reported being extremely delighted with the new look and feel, though specific measurable results for this project were not listed in the provided text.

Bitbloom