Case Study: Home plus and Shinsegae E-Mart boost gift card sales with HID Global digital gift card issuance

Home plus - Customer Case Study

Home plus, a leading Korean discount retail chain, faced the challenge of identifying new growth strategies in a saturated market. They needed a pioneering digital gift card solution that was easy for non-technical staff to use, could be deployed nationwide in a short timeframe, and offered superior print quality for personalized designs. HID Global implemented its solution using FARGO HDP5000 card printers to address these challenges.

HID Global provided an on-demand digital gift card issuance system that allowed for extensive personalization with text and images. Coupled with support from a local partner, HID ensured successful nationwide installation and staff training. The solution produced tremendous results for Home plus, including a 200% sales growth during the 2010 Thanksgiving season. It also led to a high recharge rate of 65%, significant savings on stamp taxes, and created new corporate branding opportunities.

Home plus

Chang-moog Cho

Team Leader, Planning & Strategic