Case Study: Berkel boosts product authentication and customer engagement with HID Global RFID Trusted Tag

HID RFID Technology Provides Layer of Authentication Needed to Verify Berkel Brand

Berkel, a manufacturer of high-quality meat slicers, faced the challenge of protecting its brand and customers from counterfeit products. To address this, the company sought to implement a near field communication (NFC) solution for product authentication and to create a digital channel for customer engagement. They partnered with vendor HID Global to utilize its RFID technology for this initiative.

The solution involved embedding HID Global's Trusted Tag® Services into Berkel slicers, providing a secure, cryptographic NFC tag for verification via smartphone. This allowed customers to authenticate their product and register for an extended warranty, unlocking exclusive content. As a result, HID Global's technology helped Berkel confirm product authenticity, increase customer trust, and establish a new communication channel. The initial rollout was so successful for over 4,000 units that Berkel plans to expand the technology to its electric slicer line.

Berkel

Paolo Gaiani

Online Store and Digital Marketing Manager