Case Study: Attica Group streamlines loyalty card issuance with HID Global’s FARGO DTC4500e

HID® delivers card issuance solution to simplify and enhance customer loyalty program for Mediterranean passenger line

Attica Group, a major Mediterranean ferry operator, sought HID Global's expertise to address challenges with its Seasmiles loyalty program. Their manual, paper-based application process was slow, insecure, and costly, leading to long waits for membership cards and a poor user experience for passengers.

In partnership with CubeIQ, HID Global implemented a solution using its FARGO DTC4500e printer and encoder within self-service kiosks. This allowed for the instant issuance of personalized membership cards onboard. The results were significant: within 180 days, registrations surged to over 15,000 with more than 40,000 cards personalized, boosting customer loyalty and eliminating postal costs while earning the program multiple industry awards.

Attica Group

Dionysis Theodoratos

Chief Commercial Officer