Case Study: Beam Suntory achieves global visibility, compliance and savings with HH Global

Leading beverage company gains global visibility, compliance and synergy

Beam Suntory, a leader in premium spirits, faced challenges with regional isolation, lack of visibility, and limited compliance to brand standards, which hampered their global growth. They engaged vendor HH Global to serve as a single global marketing execution partner, seeking to streamline the management of POSM, branded merchandise, and fulfillment using robust technology.

HH Global implemented a unified global operating system powered by their proprietary technology suite. This solution consolidated buying, reporting, and project management, leading to a 12% annual savings across 5,500 projects. The results included greater visibility, improved global collaboration for over 95 brands across 50 markets, and significant efficiencies through streamlined, digitized processes.

Beam Suntory

Michelle Cater

Senior Director of Commercial Planning