Case Study: a leading non-profit organization boosts fundraising revenue with HH Global

Creative, data-driven strategies raise Global marketing to new heights

The customer, a leading non-profit organization, required a partner to enhance its underperforming direct-response fundraising campaigns. They engaged HH Global to address significant shortcomings in database targeting and inconsistent campaign messaging, seeking a strategy that would better support their mission.

HH Global developed and executed a holistic strategy that included audience selection, creative development, and a continuous multivariable test plan. The solution, which integrated both print and digital execution, yielded significant results: a 2.7% increase in growth revenue, a 4.5% improvement in direct mail response rate, and an 11.4% increase in the average gift amount from direct mail. The non-profit’s Chief Development Officer described the partnership as transformative, citing immediate financial growth and increased donor engagement.