Case Study: Crossrope builds a thriving recognition culture with HeyTaco

Recognition, Rituals, and Rewards Crossrope’s Winning Culture Formula

Crossrope, a fitness company specializing in weighted jump ropes, faced the challenge of fostering connection and reinforcing its eight core values across its hybrid and dispersed team. To address this, the company implemented the HeyTaco platform to integrate its values into daily team interactions.

The solution from HeyTaco involved using custom taco tags to align peer-to-peer recognition with Crossrope's core values, creating a fun and inclusive virtual space for the team. This empowered employees at all levels to give recognition, strengthening relationships and making core values a central part of the company's culture. The results included a unified and engaged hybrid workforce, with HeyTaco data even being used to identify an annual core values MVP award winner. HeyTaco became an indispensable tool that successfully wove gratitude into the fabric of the team.

Crossrope

Paige Kelloway

Culture and People Manager