Case Study: User.com boosts brand recognition and lead generation with HeySummit

User.com - Customer Case Study

User.com, a SaaS company, faced the challenge of organizing its first major virtual summit to build its brand in North America, provide a top-class attendee experience, and secure 1,000 registrations. With no prior large-scale event experience, the Senior Marketing & Knowledge Manager, Aleksandra Nowak, needed a platform to handle the entire event process without requiring extensive developer resources. They chose the HeySummit online event platform for its comprehensive and customizable features.

Using HeySummit, User.com efficiently managed registrations, ticketing, and GDPR compliance while creating a customized event site. The solution enabled a successful event that significantly exceeded its goals, achieving 2,130 registrations with 1,500 new leads (a 70% new lead rate). The HeySummit platform was integral to this success, providing crucial support and functionality that allowed the team to focus on content and promotion, with plans already underway for a second event.

User.com

Aleksandra Nowak

Senior Marketing & Knowledge Manager