Case Study: PositiveHire empowers women in STEM career advancement with HeySummit

PositiveHire - Customer Case Study

PositiveHire, a tech company founded by Michele Heyward, faced the challenge of providing executive training and career advancement resources for experienced Black, Latina, and Indigenous women in STEM. To address this gap and build its community, the company needed an effective way to host virtual events. They chose to use the HeySummit platform to create the PositiveHire Summit.

Using HeySummit, PositiveHire implemented a solution featuring live, expert-led talks on topics like salary negotiation and executive presence. The solution included robust promotion across social media, strategic speaker outreach, and live audience engagement. HeySummit's tools helped Michele efficiently organize the events and gather attendee data. The results were highly successful, with each summit averaging 300 signups, significantly growing PositiveHire's following and establishing it as a thought leader in its niche.

PositiveHire

Michele Heyward

PositiveHire