Case Study: PositiveHire reaches and engages a global Women of Color in STEM community with HeySummit

PositiveHire - Customer Case Study

PositiveHire, a tech company focused on advancing Latina, Black, and Indigenous women in STEM careers, needed an efficient way to reach its niche community with virtual events. The challenge was to maximize participation and engagement for a global audience that could not easily travel to in-person conferences, while also finding effective, data-driven methods to target their specific audience without a large marketing spend. They turned to the HeySummit virtual event platform to host their event series.

Using HeySummit, PositiveHire was able to identify that 70% of their registrant traffic came from LinkedIn, allowing them to focus their marketing efforts efficiently on that platform for maximum impact. The solution enabled them to host live, engaging events, use custom registration questions to better understand their audience, and harness word-of-mouth advertising. This approach helped them build a strong community, position themselves as a go-to resource, and achieve above a 70% response rate on their attendee surveys.

PositiveHire

Michele Heyward

PositiveHire